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5 Brutal Website Mistakes That Are Costing You Business (And How to Fix Them)

Hey y’all – Chase here from CFGroove. If you’re a small business owner and your website just kinda… sits there like a dusty paperweight, this one’s for you. After auditing over 100 small biz sites, I’ve seen the same handful of problems over and over — and they’re quietly killing your leads.

Top 5 SEO Tips for Small Business Owners

1. Your Website Looks Like a Side Hustle

You know the type: built in 2009, probably on Wix, cluttered, slow, and unreadable on mobile. If your site looks outdated or DIY, people assume your business is too. First impressions matter.

Fix it:

Invest in modern design that makes your brand look like the real deal. A polished site = instant trust and legitimacy. Think bold headlines, clean layout, strong branding, and mobile-friendly everything.

Before: Slow, clunky, impossible to read on a phone.
After: Sleek motion in the hero section, dynamic Google reviews, and responsive layouts that look just as good in your palm as they do on a desktop.

 

2. You’re Invisible on Google

If no one’s finding your site, chances are Google can’t either. You’re probably missing the basics: proper indexing, metadata, and keyword placement.

Make sure every page has:

  • A Title Tag (e.g., "Chiropractic Care in Denton, TX")
  • A Meta Description (enticing and clear summary)
  • An H1 tag that uses real, searchable language
  • Logical H2s that reinforce what the page is about

Pro tip: use the Detailed SEO Chrome extension to quickly check this stuff.

3. Weak or Missing Calls to Action (CTAs)

“Learn More” is not a CTA. You need buttons that directly tell users what to do: Book a Call, Get a Quote, See Our Packages, etc.

  • Every page should have a clear, obvious CTA.
  • Use multiple CTAs: one to keep the scroll going, and one to take action now.
  • If you want phone calls? Use a tel link like this: tel:555-123-4567 That way, tapping “Call Now” instantly dials you.

Bonus: keep your contact forms short and sweet. The more fields, the fewer leads.

4. Your Site’s a Disaster on Mobile

Over half your visitors are on their phones — and that number keeps climbing. If your site is busted or just awkward on mobile, you’re losing trust and traffic.

Over half your visitors are on their phones — and that number keeps climbing. If your site is busted or just awkward on mobile, you’re losing trust and traffic.

5. Your Site Feels Stale (Because It Is)

When your footer still says “© 2020” and your last update was… who knows when? — it makes visitors wonder if you’re still open.

  • Add a “Last updated” tag in your footer. It’s a small touch that makes a big difference.
  • Review your site monthly.
  • Better yet, hand that off to someone (like me) so it always stays current.

When your footer still says “© 2020” and your last update was… who knows when? — it makes visitors wonder if you’re still open.

Bonus: You Don’t Have to Figure This Out Alone

If this feels overwhelming, you’re not alone. Most small business owners know their website needs help, but they don’t have time to babysit it.

That’s where I come in.

At CFGroove, I build websites that don’t just look good — they work. They’re fast, mobile-friendly, Google-ready, and built with your customer in mind.

👉 Want a free homepage audit? Click the schedule a call button below.

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results

You can check by Googling: site:yourdomain.com — if no pages show up, your site probably isn’t indexed. You should also set up Google Search Console to track indexing and submit your sitemap.

 

Start by switching to fast hosting (like Hostinger), compressing your images, and running your site through Google PageSpeed Insights. These three steps alone often fix 80% of performance issues.

 

At minimum, review it monthly for broken links, outdated info, and performance. A stale site can turn people away. I recommend adding a “last updated” date in your footer to show visitors (and Google) that you’re active.