Platinum Car Wash
Car wash. N. Fort Myers, FL
7.6x more site visitors in three months.
A good wash with a site stuck in the past.
Chris DeSousa bought Platinum Car Wash in 2025 and inherited a website that looked like it hadn't been touched in years. A dated sidebar theme, a banner image, and not much reason to pick Platinum over any other wash in town.
The thing that makes Platinum different (full service, hand-dried, interiors done while you wait) never made it onto the homepage.
- About 335 visitors a month
- One generic paragraph doing all the selling
- Nothing on the site built to turn a Google search into a car in the lot
“We've lived with a terrible website for awhile now.”
Chris DeSousa, Owner
One job: get cars in the lot.
We rebuilt the whole site from scratch in January 2026 and gave it one job: get cars in the lot.
The site
- A hero that says it in five words: Full Service. Car Detailing. Fort Myers, FL.
- Wash club plans and single-wash prices right on the page, side by side, so nobody has to call to ask
- A detail menu with a two-step request form that drops leads straight into Chris's dashboard
- A before and after slider, real Google reviews, and a “Get Directions” button on everything
- An admin panel so Chris can update hours and contact info himself
The ads
- Google Ads (Performance Max) built around one action: tapping “Get Directions”
- Four landing pages tested. The simplest one became the workhorse.
- Targeted by zip code around N. Fort Myers and Cape Coral, with separate morning and afternoon campaigns
- Directions taps tracked on the site and calls tracked in Google Ads, so we knew what was working instead of guessing
We ran the ads from February through mid-May 2026, then handed the keys to Chris for the slow season.
The numbers after launch.
Sources: Plausible Analytics and Google Ads, Feb to Apr 2026.
Same business. A clearer reason to stop.
BeforeAfterIn Chris's own words.
Today was like the perfect day. Steady, really steady throughout the day. It really could not have gone better.
The ads are 100% driving new customers here. We know this because I've seen a lot of new faces and I try to ask how they heard about us.
What went into the record.
- Website design and build
- Copywriting
- Wash club and detail menu with pricing
- Detail request form + admin dashboard
- Google Ads strategy and management (Feb to May 2026)
- Landing page A/B testing
- Plausible analytics + conversion tracking
- Hosting, backups, and ongoing care
Want your phone to ring like Chris's lot on a Wednesday?
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